HCORP’s “Be the One” campaign seeks to empower adults of all ages to be the one to:
- Increase knowledge about how opioid use occurs/happens, and
- Increase help-seeking behaviors and emotional well-being practices.
Over the course of 11 months, the campaign will release 5 distinct messages that include a series of testimonial videos and resources to help Hardin County residents make informed decisions regarding opioid use and misuse. These messages will be distributed through printed materials, a campaign website, the Hardin County Independent, and a strong social media presence.